Media is everywhere and it’s not going away anytime soon. Everyday there seems to be something new that is introduced to the world. How can one even keep up with all of the new websites, apps and jargon of today without being overwhelmed? Is there such a thing as too much? Some say no. Some want more. Take a look at some social media platforms that are set to explode in the near future.
One new platform that you may have heard of is Anchor. Anchor is an audio recording app that lets you share soundbites of yourself talking. Is this the new radio? How would Anchor or any new and upcoming platform affect the world in which we live today? If Anchor grows popular like Facebook or Instagram, then you can imagine company advertising and marketing is sure to follow. The app could become an equal outlet for the public and businesses.
Businesses have definitely capitalized on emerging media. Marketing today has taken a less traditional approach and is heavily interactive. New media has made it possible for the everyday consumer to be a part of the process. Businesses must redirect their campaigns and focus on approaches that make sense both for the company and the highly socially engaged public. This blog will focus on emerging media and how people and companies use it daily.