Many times small business owners rely on guerrilla marketing techniques to keep their heads above water. Improving a mobile website’s capability may be the last thing on the marketing checklist and in the budget. According to research from Yodle and Research Now, about 50% of small businesses have not optimized their websites for mobile performance. This statistic is terribly frightening considering most web searches are done from mobile devices. This statistic is also alarming because small businesses should now focus on developing mobile apps instead of only optimizing websites.
There is hope! Small business owners should not fret! Google has recently come out with a test that measures mobile optimization. This free service will analyze three metrics: mobile friendliness, mobile speed and desktop speed. Google’s test will even offer up specific suggestions on how the website can improve. Google also offers up suggestions of site builders such as Wix and Weebly. It’ll be interesting to see how this new test will differ from PageSpeed Insights and other free services.
Are you a small business owner? Do you want the newest advice on your website’s mobile friendliness? Check out https://testmysite.thinkwithgoogle.com/.