Two years ago, marketing by way of Snapchat was not the most talked about concept. Times have sure changed. This week, Adweek reported that Snapchat launched an ad expansion that will allow businesses to build brand awareness and revenue. The expansion consists of the launch of Snapchat Partners. Snapchat Partner’s application programming interface(API) will expand advertising making it easier to buy ads on the platform.
What was known as a fun, millennial friendly app is turning into an app that will allow brands to customize its advertising to reach Snapchat users.
Here are some features of the expansion:
- Snapchat users are able to download your brand’s apps directly from the advertisement.
- Ads will appear between friends’ stories.
- Ads will be certified by 3rd party agencies.
- API will give advertisers a way to measure Snapchat users’ interactions with your brand.
These features provide a creative approach to marketing. Many times messaging stops at the hashtag or comment. This form of advertising allows for continuous and specified interactions. It will also allow you to reach your target audience, rather than wasting money showing advertisements to those who will never have an interest in what your company offers. Marketing In the Digital Age gives a great visual on the importance of this type of marketing.
Take a look at 12 brands that successfully integrated Snapchat in their campaigns. Do you see how Snapchat is beneficial?