Everybody is familiar with “Siri” and “OK Google”, but have you heard of Viv? If you are in the market for a personal assistant, then Viv has all of the answers. Viv creators are the same creators of Apple’s Siri and have created Viv to be more complex. The virtual system understands complex commands and is set to be “the intelligent interface for everything.” Oren Etzioni, chief executive of the Allen Institute for Artificial Intelligence, says Viv should mimic the spontaneity and knowledge base of a human assistant.
How can Viv or other advanced personal assistants shape the world of marketing? Currently, marketers are optimizing web pages to be clear and concise. Complicated content does not maximize SEO results. Will Viv make it possible for complicated data to be searchable. Do you see a future where the optimization of key phrases and questions will become obsolete?
Currently, Viv has not been bought by Apple or any other large tech company. It’ll be interesting to see who will scoop up this advanced platform and change the search game.